Q: Who do you work with? A: Primarily PE operating partners, independent sponsors, and family offices whose portfolios contain labour-heavy, low-margin businesses; secondarily direct operators (searchers, new CEOs, owners). Q: What do you actually do? A: We identify operational inefficiencies and implement an AI-native, governed stack that improves profitability. Q: How are you paid? A: For the outcome — fees plus, where terms apply, alignment tied to the improvement.

About iii Partners

iii Partners iii identifies operational inefficiencies in labour-heavy businesses and implements an AI-native operating stack — governed by a published standard — that measurably improves profitability. One integrated machine of five pillars, sold as a single outcome, not five tools. We are paid for the improvement we create, not for software.

Industry: AI-native business improvement

What we do

What iii Partners Does

iii is a business factory, not a software factory. We built five integrated pillars (the "machine") to run our own companies; now we govern, own, and operate them on a customer's behalf: instrument a labour-heavy business, run the AI-native stack against its repetitive-process cost, and improve its profitability — measured, and governed by a published standard. Sold as one outcome, not five tools.

Who it's for

ICP Scoring Calibration

ICP SCORING CALIBRATION — iii Partners (business-model v1.2) PRIMARY SIGNAL (Priority 0): PE operating partner / independent sponsor / family office whose portfolio contains labour-heavy, low-margin businesses (>$500k EBITDA) with repetitive human-process cost. SECONDARY (Priority 1): direct operators — searchers, new CEOs, owners of such businesses. DOWN-WEIGHT / DISQUALIFY: pure software buyers; materials- or capital-cost businesses; already-lean/digitised operations; owner-dependent shops; regulated/ownership-restricted practices; sub-$500k EBITDA. (Old calibration weighted "investor/acquirer buying a built company" — that model is retired.)

Ideal Customer Profile (two ICPs)

Two ICPs, not one. COUNTERPARTY (who we talk to). Priority 0: PE operating partners, independent sponsors, family offices — sell one sponsor and you reach a portfolio. Priority 1: direct operators — searchers, new CEOs, owners. ASSET (what we improve — the filter for every conversation): labour-heavy, unglamorous, low-margin businesses where a large share of cost is repetitive human process and the margin structure can be genuinely transformed; >$500k EBITDA. NOT for us: businesses whose cost is materials or capital rather than labour; anything already digitised and running lean; owner-dependent shops where the owner is the product; regulated practices where ownership is legally restricted; anything under $500k EBITDA.

Pricing

How we are paid

We are paid for the outcome, not the software. Fees fund the engagement; the model is built toward payment tied to the improvement we create. Engagements typically begin with a short, fixed-scope, risk-reversed diagnostic before a full build. Any ownership terms, where they apply, are deal-specific and handled privately — the public offer is a measurable improvement to profitability.

How it works

Booking Link

Official scheduling link for iii-partners: https://cal.com/iii/iii-partners-demo. Use this EXACT Cal.com URL verbatim for any 'book a call' / 'schedule time' CTA. Do NOT invent, shorten, or guess it. HOW TO DESCRIBE IT (standup 2026-09-28 + BM v1.2 s5): this is twenty minutes with a partner. NEVER call it a demo, a product walkthrough or a trial, whatever the URL slug says, because we do not sell software. The slug is a legacy name; the ask is a conversation with a human.

How We Work — Studio & Deal Process

How we work. One machine, sold as one outcome. We identify the repetitive human-process cost inside a labour-heavy business and implement technology that changes what it earns, and we are paid for that improvement rather than for software. THE ENGAGEMENT. 1) A twenty-minute partner-to-partner conversation — never a demo. 2) A short, fixed-scope, risk-reversed diagnostic of about two weeks that instruments the business and produces a countersigned baseline of revenue, EBITDA, headcount, sales cycle and owner dependence. Without the before we can never charge for the after. 3) A deployment, only if the diagnostic shows the lift is real, run under a standard the board can audit. 4) A measured before-and-after, which is the asset we are manufacturing. WHO WE TALK TO. Two ICPs. The counterparty who controls access: independent sponsors first, then searchers and newly installed CEOs, lower-middle-market PE operating partners, and family offices. Brokers and owners are a source of flow, not a counterparty. The asset we improve: labour-heavy, unglamorous businesses above $500k EBITDA where a large share of cost is repetitive human process. HOW WE ARE PAID. Fixed price from a published menu, quoted within one business day. Never hourly — hourly makes us a contractor and caps revenue at headcount. A discount is only ever exchanged for performance share or equity; otherwise we reduce the scope and hold the price. Ownership and performance terms are deal-specific and handled privately; the outcome is public, the equity is internal. WE DO TAKE ENGAGEMENTS. Anyone who says otherwise is describing the retired model. Route serious counterparty interest to Scott at scott@iii.partners.

Frequently asked questions

Investor FAQ: Q: Who do you work with? A: Primarily PE operating partners, independent sponsors, and family offices whose portfolios contain labour-heavy, low-margin businesses; secondarily direct operators (searchers, new CEOs, owners). Q: What do you actually do? A: We identify operational inefficiencies and implement an AI-native, governed stack that improves profitability. Q: How are you paid? A: For the outcome — fees plus, where terms apply, alignment tied to the improvement.