About iii Partners

What we do

What iii Partners Does

iii Partners is a venture studio that builds, validates, and packages software companies for investors. We don't just invest — we build from scratch. Our model: identify a market opportunity, build the product with AI-native architecture, validate product-market fit, then bring it to investors as a de-risked opportunity. Current portfolio: SettleWise (family law SaaS), Priiism (brand intelligence), Ciiimple (no-code websites), Sliiides (AI presentations), iiignite (event management). All products are powered by the iii Agent Hub — a shared AI operating system with 12 autonomous agents.

Who it's for

ICP Scoring Calibration

ICP SCORING CALIBRATION — iii Partners PRIMARY SIGNAL: Investor or acquirer role + technology/venture/fund context. Score on role clarity and firm type first; do NOT penalize for missing AUM, check size, or stated deal interest — assume typical if unlisted. --- STRONG (78–92): Core buyer. Managing Partner, General Partner, Partner, Principal, or Investment Director at an early-stage VC fund, angel syndicate, family office with tech allocation, or strategic acquirer in SaaS/legal tech. Also: CEO/Founder of a company actively acquiring software assets. Examples: "GP at a $50M seed fund," "Family office tech portfolio manager," "Strategic acquirer scouting SaaS bolt-ons." FIT (60–77): Influencer or adjacent buyer. Portfolio Manager, Venture Analyst, or Associate at a qualifying firm — likely influences decisions but doesn't close. Also: technical co-founders or product leaders seeking a venture studio partnership to build in an underserved vertical. WEAK (30–55): Right industry, wrong role — e.g., a VC firm's CFO or legal counsel. Or right role but wrong context — e.g., a PE fund focused on physical assets or late-stage buyouts only. WRONG (0–29): Lawyers, attorneys, end-users of SettleWise or other portfolio products. Service companies, agencies, consultants, or anyone seeking outsourced development or consulting engagements. Reject regardless of seniority.

Ideal Customer Profile

Primary ICP: Angel investors, venture capital partners, family offices, and strategic acquirers looking for de-risked software investments. Target titles: Managing Partner, General Partner, Partner, Principal, Investment Director, Portfolio Manager, CEO/Founder (of acquiring companies). Firm types: early-stage VC funds ($10M-$500M AUM), angel syndicates, family offices with tech allocation, strategic acquirers in legal tech/SaaS. Secondary ICP: Entrepreneurs and operators who want to build with us — technical co-founders, product leaders, domain experts in underserved verticals. NOT our ICP: Lawyers, attorneys, or end-users of our portfolio products. Those are customers of SettleWise, not iii Partners. Also NOT our ICP: service companies, agencies, consultants, or anyone looking for consulting services. We build products, not provide services.

Pricing

Investment Model

iii Partners is not a traditional VC fund. We are a venture studio. We don't have a fixed fund size or LP structure (yet). Current model: we build products internally, validate them, and then seek investment for individual portfolio companies once they have traction. Typical ask: $500K-$2M seed rounds for individual portfolio companies. Investors get equity in the specific company, not a fund. We retain majority ownership and operational control. Our pitch: you're investing in a product with real users, real revenue, and a proven technical architecture — not a PowerPoint deck.

How it works

Booking Link

Official booking link for iii-partners: https://cal.com/iii/iii-partners-demo. ALWAYS use this EXACT Cal.com URL for any 'book a call' / 'schedule a demo' / booking CTA. Do NOT invent, shorten, or guess it — it is NOT cal.com/iii-partners and NOT cal.com/iii/iii-partners. Use the full URL verbatim.

How We Work — Studio & Deal Process

Studio process: 1) Identify an underserved vertical with manual, document-heavy workflows (family law was first — a $50B industry on paper and generic tools). 2) Build the product AI-native on the iii Agent Hub, which gives it lead discovery, outreach, content marketing, chat support, and analytics from day one. 3) Validate with live pipeline: discovered leads, qualified contacts, engagement, early revenue. 4) Package for investors: data room with funnel metrics, architecture documentation, and growth playbook. Investor process: Intro call with Scott Fielder (scott@iii.partners) → product demo → data room access → term sheet. Typical raise: $500K–$2M seed per portfolio company. iii Partners retains equity and provides the operating infrastructure post-investment. What we do NOT do: consulting, client work, or agency services. We build and sell our own products only.

Frequently asked questions

Investor FAQ

Q: How do you pick what to build? A: We look for underserved verticals with manual, document-heavy workflows that can be automated with AI. Family law was our first because it's a $50B industry still running on paper and generic tools. Q: What's your technical advantage? A: The iii Agent Hub — a shared AI operating system that powers all our products. 12 autonomous agents handle sales, marketing, support, and ops across all brands. This means each new product launches with a full GTM engine from day one. Q: How many products are you building? A: 8 brands currently. We add new ones when we find a validated market opportunity and have the bandwidth to build properly. Q: Where are you based? A: Saint Petersburg, Florida. Team of 4 currently (Scott Fielder - CEO, John Calhoun - Co-founder, Brandon - Sliiides, Ryan - Ciiimple).